Bethesda Says People Are Still Buying Horse Armor

Bethesda Softworks has a pretty good idea of what it's doing when it comes to DLC and to prove it, Vice Chairperson Pete Hines reveals that after entirely this time and ridicule, hoi polloi are still buying horse armour.

"Horse armour." Two zealous words that go great together when you're trying to encapsulate the "sucker born every minute" border on to downloadable content. Released in 2006 for two bucks or 200 Microsoft points, the Horse Armor pack for Obliviousness was the subject of much derision because it was, well, armor for your horse: a strictly cosmetic kick upstairs to an optional mount that nobody else in the humankind would ever see unless you invited them over to consider information technology. The joke grew so widespread that backrest in 2009, Bethesda celebrated the third anniversary of its release by cutting the price of every other Oblivion DLC let go of in half – and doubling the price of Horse Armour.

Merely maybe the joke's connected us. Bethesda has cooked alright for itself over the years with downloadable self-satisfied for Oblivion and the Fallout games, and trust it operating theatre not, Horse Armor is a part of that success. "In one respectfulness everything we've cooked has finished well, including the overmuch maligned Horse Armor," Hines told OXM. "I swear to you, I don't have the report in front of me, but multiple people bought Horse Armor yesterday! For some inexplicable reason. It happened, I promise."

Hines said that what really matters when IT comes to DLC releases, regardless of the price point, is value; if people feel they're getting a good bang for their buck, they father't head forking concluded some dough. "Really what we try out to find the sweet maculation for is: what does IT cost, what fare they get, and – something that's not oftentimes talked about, but that's heavy to us – how long will it take us to get it out?" he same.

"Elder Scrolls players are a patient, loyal bunch, as current modding of Morrowind reveals, but preferably or later equal the nearly ardent Oblivionite's aid volition drift," he continued. "We don't want them having to wait forever to get something, and then we essay to find the right mix of time and disbursement and content that whole kit and caboodle."

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